Today, the skincare market is focused on selling the promise of eternal youth. The challenge, therefore, was to create a brand and its visual identity for a new, gender-neutral skincare brand. We’re not here to fight aging; we don’t want to look eternally young. The goal is to shift the skincare industry by creating a brand that embraces the passage of time and gives our skin what it needs to live fully today.

Created with Jory Rey - Supervised by Rebeka Arce
Duration: 1 week

Our skin’s needs aren’t so different from our basic needs: to be hydrated, nourished, and supplied with essential vitamins and minerals.

That’s why we chose to create Alchemy: a brand that believes ancient wisdom unites the body, mind, and soul. We wanted to create products based on natural ingredients used since the 20th century, which bring a holistic dimension to our daily lives. To convey the brand’s vision, we designed floral and ornamental illustrations. Each illustration corresponds to a product. They are integrated into minimalist packaging with the natural ingredients listed below, to avoid clutter and make this information easily accessible.

To complement our cosmetics, we’ve added a gouache palette and a tube squeezer that align with the brand’s history. A modular poster campaign completes the identity. The idea here was to juxtapose the visuals of our products with photos from the 20th century.

This week gave me the opportunity to discover a different approach to work and thinking, thanks to Rebeka. And since illustration isn’t our strong suit, creating these illustrations was also a truly rewarding challenge.